Cannes Lions

CCTV AD FESTIVAL-CALL FOR ENTRIES

J WALTER THOMPSON-BRIDGE ADVERTISING CO., Shanghai / CCTV AD STATION / 2003

Film
Film

Overview

Entries

Credits

Overview

Description

This is an ad calling for entries for a TV Advertising competition in China. In the ad, we see an old guy hawking in the streets and alleys. The line he's saying is actually very popular and can often be heard in daily life. By shouting out this unique 'slogan' in a special tone, the old man can solicit customers effectively. He then gets approached by a modern-looking crowd of people who present him with an advertising award.

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