Cannes Lions

CDR FORTOS

JWT, Jakarta / BAYER / 2011

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Overview

Entries

Credits

Overview

Execution

A good piece of art can be a powerful medium to help convey a message.BAYER seized this opportunity by commissioning a young artist, Julian, with "front line" experience of Osteoporosis. Julian created a life size porcelain statue of his mother depicting the pain and hardship she endures as a long term Osteoporosis sufferer.His sculpture was exhibited on National Osteoporosis Day hoping it will inspire all women to take precaution and fight Osteoporosis.

Outcome

A lot of people come to the information desk and ask about how to take precaution from the disease. Number of callers to BAYER Hotline Service also rose up to more than 100%. The result indicates that women start to take the disease seriously.

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