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CeBIT 2017 Opening Ceremony | Japan Show Act

DENTSU INC., Tokyo / JAPANESE GOVERNMENT / 2017

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Overview

Entries

Credits

Overview

Background

CeBIT, held in Hannover, Germany, is one of the world’s largest technology expos, with around 220,000 attendees. In 2017, Japan was selected as a CeBIT partner country for the first time and set up a large Japan Pavilion. Japan performed a roughly 10-miute show act at the March 19 opening ceremony prior to the main event. Top political and business leaders from around the world were in the audience.

Description

The presentation as for "JAPAN"

The 90-second opening movie symbolically portrayed a vision of a future where humanity and technology co-exist in the form of an encounter between a lone man and an imaginary interface. In the live performance, running approximately eight-and-a-half minutes, the physical expression of the performers was combined with productions created with assorted techniques and devices. The show visualized an intimate symbiosis between technology and humans.

Execution

The show act comprised a 90-second opening movie and a live performance that ran approximately eight-and-a-half minutes. The physical expression of the performers was combined with productions created with assorted techniques and devices. The show expressed a vision of a future with an intimate symbiosis between technology and humans. The show act was put on in Hall 9 of the Hannover Messe in Hannover, Germany. Around 2,000 global political and business leaders, including German Chancellor Angela Merkel and Japanese Prime Minister Shinzo Abe, were in the audience.

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