OGILVY & MATHER JAPAN, Tokyo / IMYTEC / 2016
In today’s world we give a tremendous importance to the way we look. We go out of our way to look great on the social platforms where we share the best of ourselves, trying to be as beautiful as our idols.
Imytec, the official distributor of Canon, wanted to express their strongest benefit when it comes to portraits – With a Canon you’ll look your best, even like a star.
Aimed at amateur photographers, the briefing was to demonstrate the outstanding capabilities of a Canon and be a source of inspiration.
The solution was a series of portraits taken with real people, involving no make up or retouching, just carefully crafted light, showing surprisingly glamourous versions of George Clooney, Tilda Swinton, Bruce Willis, Cara Delevingne and Angelina Jolie. The resemblances are astonishing. The heroes aren’t even look-a-likes. Solemnly beautiful people shot in their best light with the best camera.