Cannes Lions

CELLULAR

PROXIMITY TTP, Johannesburg / CELL C (MOBILE NETWORK) / 2009

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Overview

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Credits

Overview

Execution

Create Me’ was an online campaign, which allowed this community to decide which charity would share R1 mill in cash. In these tough economic times we thought that this would be most appropriate for the brand which is seen as something of a consumer champion.The journey also allowed the brand to learn more about each participant’s likes and dislikes, and from this, we created unique visual identities for each customer – with arms, heads and accessories that matched the users personality and likes.

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