Cannes Lions

CEMENT

THE JUPITER DRAWING ROOM JOHANNESBURG, Johannesberg / PPC / 2012

Overview

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Credits

Overview

Description

We were briefed to communicate that you can get so much more from every bag of PPC Cement now that it makes 15% more concrete as a result of a newly invented formula.

We came up with a campaign showcasing that with 15% more, you can take things further. We illustrated this through scenarios where in comparison to your average Joe Soap, people accustomed to using PPC were that much more imaginative and expecting more.

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7 items

4 Cannes Lions Awards
HEATERS

LEO BURNETT FRANCE, Paris

HEATERS

2015, ATLANTIC GROUP

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