After more than 30 years, PPC (South Africa’s largest cement company) wanted to reaffirm its image as a progressive market leader.

Our brief was to create a warm and positive advert that would not only establish the PPC company values, but also demonstrate the uses and benefits of the product.

We used a combination of live action filming, green screen, time lapse photography, 3D animation and stop-motion animation to bring the Brand's icon - the mighty African elephant - to life.

The PPC Elephant's 'magic' activities show PPC's core values: empowerment and betterment of peoples’ lives in Southern Africa.