The Centerfresh commercial, in keeping with the brand's positioning of 'Keeps your mouth busy', is a sarcastic imitation of audio-visuals done by the government showcasing an India committed to progress through hard work. It begins with a montage of various professionals working hard while an inspirational track runs in the background. In the middle though, the whole montage is rewound and played sans the music, to reveal that these 'hardworking' people were actually talking nonsense.It ends with Centerfresh chewing gum urging everyone to talk less and do more.