Cannes Lions
OGILVY & MATHER, Mumbai / PERFETTI VAN MELLE / 2012
Overview
Entries
Credits
Outcome
The Candy Tree saw a footfall of over 1,000 children. By the end of the day, brand recall of Perfetti Van Melle was on par with its sub-brands while earlier the sub brands seemed to overshadow the mother brand. This has prompted us to take the tree across the nation and install it at various cities.
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