Cannes Lions

CERVEZA ANDES BEER

DEL CAMPO/NAZCA SAATCHI & SAATCHI, Buenos Aires / AB INBEV / 2010

Awards:

1 Grand Prix Cannes Lions
Presentation Image

Overview

Entries

Credits

Overview

Description

In the main bars of Mendoza, Andes Beer placed the ANDES TELETRANSPORTER.A soundproof booth that recreates different sound-environments to allow men to go to bars without having problems with their girlfriends.This was released on youtube:http://www.youtube.com/watch?v=eJaKwD2gyME

Execution

THE SITUATION:Men love going to bars to drink beer with friends.THE PROBLEM:Girlfriends. They hate it when men go to bars to drink beer with friends.THE SOLUTION:ANDES TELETRANSPORTER.Soundproof booths placed in the main bars of Mendoza, Argentina.These booths have a sound panel that recreates different environments to get men out of the bar without leaving it.THE RESULTMore happy men at bars, less broken up couples.

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