Orangina, the once-adored drink of French summer holidays, had lost its sparkle. The relaunch campaign and price increase of 73% aimed to return the brand to its position as a premium adult soft drink, through the embodiment of ‘C’est Shook’.

The film shows a boy running down a hotel corridor, racing past dapper guests and their lap dog to press the lift button. To their surprise, the lift doors open to reveal a French girl hula-hooping while shaking Orangina, to the upbeat French pop number J’Adore Ce Flic.