Cannes Lions

OASIS FRUITBOX

HAVAS MEDIA, Brussels / ORANGINA / 2014

Presentation Image
Case Film
Presentation Image
1 of 0 items

Overview

Entries

Credits

Overview

Execution

To introduce the concept in a ludic way and to approximate the brand to the young audience and to Mums, we created a fun and user-friendly app. They have fun while they play learning to eat healthier.

We also developed a campaign across digital media by promoting the app with different activations: Facebook, Skype, messenger, online banners...

The message was simple: Oasis is fruit, fun and games!

Oasis established itself in a more attractive and dynamic way. By 2014, everyone in Belgium has heard about Oasis

Outcome

The results speak for themselves

24,769 app downloads ios + android

In Microsoft 3,100 participation and 1,387,693 impressions

5,193,407 impressions on youtube

38.282 installations which are +200 players per day

+4,7% aided awareness

+13% in terms of Brand Desire

Similar Campaigns

12 items

The Getaway Escape Room

OMD CANADA, Vancouver

The Getaway Escape Room

2018, BC DAIRY ASSOCIATION

(opens in a new tab)