Cannes Lions
HAVAS MEDIA, Brussels / ORANGINA / 2014
Overview
Entries
Credits
Execution
To introduce the concept in a ludic way and to approximate the brand to the young audience and to Mums, we created a fun and user-friendly app. They have fun while they play learning to eat healthier.
We also developed a campaign across digital media by promoting the app with different activations: Facebook, Skype, messenger, online banners...
The message was simple: Oasis is fruit, fun and games!
Oasis established itself in a more attractive and dynamic way. By 2014, everyone in Belgium has heard about Oasis
Outcome
The results speak for themselves
24,769 app downloads ios + android
In Microsoft 3,100 participation and 1,387,693 impressions
5,193,407 impressions on youtube
38.282 installations which are +200 players per day
+4,7% aided awareness
+13% in terms of Brand Desire
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