The technology used by the app enables an automatic lip-sync of the pin-up in the video with the voice-over made by the user on the video This application is viral by nature as someone who receives a bash will want to send a joke himself to another friend.The app was launched on itunes for iphone & ipad users. We also created a Facebook app for our fans and also made it available on our website for consumers with no smart phones.

The app was downloaded more than 40 000 times in less than two months and went straight into top 10 free apps of the App Store. It even got into the top 3 of the « Entertainment » section. More than 600 bloggers featured the app on their site and included a link to download it along with images of the TV commercial.Every bash created through the app was then uploaded on YouTube and followed by a post-roll with the the TV commercial. The videos received more than 60,000 views without any additional media spending.