The idea was to find a common consonption situation to shake. Everybody have already buy a can in a vending machine, and we all know that the struggle is real when your can stay stuck just in front of you. We take advantage of this insight to spread our message. If people don't shake their Orangina can, they will have to do it with our vending machine if they want their soda, and by the way shake what's inside. All people reactions were captured during the stunt and share on Orangina social network.

We placed this quite special vending machine in different locations in France. It was entirely created for the occasion. During these two stunts we captured users feedback, and ten days later the video campaign has been published to the brand's social networks. (12/12/17)

The difference with a conventional dispenser is when you put a coin in our dispenser, your can will always be stuck. And like when it happens in a conventional dispenser, the only way to get your can is to shake it really hard.

But ours is specially adapted to take the rap unlike others. Its punching ball form was not chosen for nothing, and when people are too nice, it can tease them to shake it harder.

This video generated more than 8M views, 100K interactions and reached 20M people. Originally created only for our french community, our opération was relayed all over the world. 99% of comments are positives and praise the campaign creativity.

The aim of this campaign was to make people understand that it's always necessary to shake an Orangina to mix the juice and the pulp, even in a can.

The campaign video published on the brand's social networks was to convey this message.