Cannes Lions

CHAKA TEA

DENTSU TEC, Tokyo / COCA-COLA / 2009

Film
Film
Film

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Overview

Description

This green tea product called Chaka is effective in reducing flab.It was launched in 2008 and was very effective because there were directions from the country to reduce flab around the belly to prevent related diseases for adults that year. It was good time to launch the product for the main target being businessmen.This commercial is based long time ago with the main character being a samurai who causes several disasters because of his tubby stomach. The samurai represents businessmen today which was easy for people to reflect upon the situation.

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