The generation of adults that grew up in the 80s and 90s describes to Millenials – a generation accustomed to modern-day luxuries – what life was like just a few years ago.These adults are survivors of an age that, although not the most difficult in history, was much tougher than life today. An age without the Internet, mp3s, digital cameras, or smartphones. But these hardships gave them strength, sophistication, and character. The Millenials listened raptly to their stories – stories maybe someday they, too, will understand.

TV Campaign

- The Main attributes of the brand grew significally (Spontaneous brand Awareness, Brand I Love and Brand Preference).

- In terms of volume we generated an increase of + 25% (YTD 16 vs. 15).

- We reached 85% of our target audience on Social Networks.

- And best of all, the brand generated content that only their target could understand, like the taste of Schweppes.