Cannes Lions

Coca-Cola Masterpiece

YESSIAN, New York / COCA-COLA / 2023

Film

Overview

Entries

Credits

Overview

Background

The task was to create a new expression of Coca-Cola’s successful ‘Real Magic’ platform and to do this in a way that only their brand can.

Coca-Cola identified that we all have a slump in the afternoon (usually post lunch) so how do we convince our Gen Z target audience that a chilled Coca Cola gives them the ultimate refreshing physical and emotional uplift when they are struggling and need it most?

Execution

The epic relay as the iconic Coca-Cola bottle is passed magically from painting to painting required a suitably epic and memorable musical score and sound design.

The immersive score and sound experience embraced the adventure, the discovery, the surprise and the passion as the different art genres and characters come to life.

It also builds and resolves the underlying tension between the teacher and the sleepy student, to deliver a refreshing uplift just at the right time, capturing the ‘real magic’ of the iconic Coca-Cola brand.

The music was pre-scored before there was a full film to work with and continually evolved as the film was created in parallel.

It was magnificently arranged and then recorded by a full 80-piece orchestra.

The sound design was created through live foley sessions and custom crafted sounds and finally mixed into an immersive Dolby ready surround mix for multiple media platforms

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