Cannes Lions

CHAMPIONING MUSIC AND DISCOVERY

PUBLICIS SEATTLE, Seattle / KEXP / 2011

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Overview

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Credits

OVERVIEW

Description

Create a piece of communication (or campaign) that brings the brand idea of Discovery to life.

Execution

We sought to bring the brand idea of discovery to life by creating gig posters that allowed the viewer to discover which bands were represented in the poster. In some cases we combined two bands (eg. Panda Bear and Band of Bees) and in others, we combined multiple bands.

Outcome

The campaign was considered a huge success. Posters were given away for free at various concerts and events. It was not uncommon for people to request up to 15 posters to give away to friends. Over time, and without our consent, the posters started showing up everywhere: in bars, store windows and on design blogs.

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