Cannes Lions
RADICAL MEDIA, London / PLAN INTERNACIONAL / 2017
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The concept for our film was based on the idea that girls around the world are born into pre-existing narratives - paths that are chosen for them, like a script that was written by someone else. Whether they’re being objectified, denied rights over their own bodies or are facing a lack of the same opportunities that they would receive if they were boys, it’s something that so many girls have been told to just accept. So in our film our protagonists choose not to accept their fate. And instead, as the girls start to rebel and defy their ’script’, we reveal that they’re doing so on a film-set, from which they finally make their exit. Through this device we show that, with support, girls can be empowered to face up to prejudices and change their stories for good.
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