Cannes Lions

CHARITY

FALLON LONDON, London / ALZHEIMER'S SOCIETY / 2015

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Film
Presentation Image

Overview

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Credits

Overview

Description

Dementia is a disease that gradually and increasingly strips you of your memory and your mind.

At first, you become forgetful of small and silly things.

Eventually, you can fail to recognise members of your own family.

In this commercial, statements of simple forgetfulness are given far more serious meaning by the fading and stripping away of certain words.

* This film has no sound.

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2023, ALZHEIMER'S SOCIETY

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