Cannes Lions
WELCOM, Gothenburg / RONALD MCDONALD HOUSE CHARITY / 2012
Overview
Entries
Credits
Execution
Who can resist returning a teddy bear to a child who really needs a bear hug? At the Ronald McDonald House, there are lots of teddy bears that provide support, comfort and entertainment for the children. It’s a tough job… but they love it. We let the teddy bears hand over the invitations to the sponsors’ meeting in person. In return, the teddy bears would get to spend a couple of weeks resting with the sponsor, and reminding the sponsor about the meeting every day. Each teddy bear is an individual. Therefore each one was delivered with its own personal letter and way of expressing itself.
Outcome
All 122 of the teddy bears came back. And the sponsors’ meeting was a great success.
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