The campaign and Facebook app ran during December only.

Total donations raised reached £10,864.85.

That’s 21,000 sprouts, 7,000 mince pies, 14,000 roast potatoes…The open email rate of the online film was 7.5% above industry average.

Online, 591,356 impressions were made across Time Out and Trinity Mirror sites.

There was consistent Twitter, Facebook and blogging activity of our cause, mainly in the parenting and youth sectors. By the end of December there was 161% more ‘likes’ for the Kids Company Facebook page. Therefore 161% more supporters for Kids Company than before the campaign ran.