Introducing the Karaoke Eye Test - Combining a classic Snellen chart with the fun and functionality of karaoke, players could put their eyes and lungs to the test whilst singing their hearts out. The lyrics decreased in size, line by line, just like an eye test, and the game even allowed players to experience sight loss for themselves through special visual filters. All helping to spread our message that 50% of sight loss is preventable if caught early with an eye test.

The Karaoke Eye Test was housed in its own branded and themed tent by the Glastonbury Main Stage for the duration of the festival. Our bespoke karaoke system instantly created classic Snellen eye charts to match the lyrics of over 100 tracks from the biggest acts of the year’s line-up. Visual filters were gradually applied to the screen as they were singing, disrupting the experience by simulating the effects of preventable eye conditions, before fading to black and ending on our message.

Each performance was captured on a specially-built app and shared on social media helping to further land our message, and each player was emailed after the festival to remind them once again of the importance of regular checks.

The experience broke through the noise at Glastonbury, landing our health message whilst adding to the fun. Every day saw long queues of festival goers waiting in line for the chance to test their eyes.

- Thousands of festival goers played the experience at Glastonbury and signed up to find out more about sight loss.

- It put eye health firmly into the conversation, creating extremely positive social engagement and driving + 30% more comments on FB than average.

- We even reached thousands more by taking over the giant screens at the Pyramid Stage – the biggest and most famous stage of the entire festival.