Although the name is familiar to them, Russians know little about Greenpeace. What’s more, despite all its efforts to save the ecology of Russia, they believe that Greenpeace is doing nothing for their country. Something had to be done to change this perception.To give justice to the scope of Greenpeace activities in Russia, we depicted them as legendary titans. And we made it possible for anyone to become one!According to three main directions of Greenpeace activity in Russia three cut-outs of titans were made. These cut-outs were installed in several public venues where the visitors could have their picture taken in the image of any of the three titans and keep the photograph.This campaign had large coverage both in newspapers and on the internet. www.greenpeace.ru saw its traffic increase by 6 times. At least 5000 downloads of personalized pictures of titans were made, and a massive presence of those was registered in Facebook, blogs, social networks, etc. Although several hundred photographs were given away at the events, something tells us they won’t end up in the trash can like an ordinary leaflet would.

According to three main directions of Greenpeace activity in Russia - removal of illegal waste disposal sites, reforestation and protection of the natural site of the Baikal Lake - three cut-outs of titans were made.These cut-outs were installed in several public venues where the visitors could have their picture taken in the image of any of the three titans and keep the photograph.

This campaign had large coverage both in newspapers and internet.www.greenpeace.ru saw its traffic increase by 6 times. At least 5000 downloads of personalized pictures of titans were made, and a massive presence of those was registered in Facebook, blogs, social networks, etcAnd although several hundred photographs were given away at the events, something tells us they won’t end up in the trash can like an ordinary leaflet would.