Cannes Lions

CHARITY FOR CANCER RESEARCH

LATINWORKS, Austin / ESPN / 2006

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Dealing with a terminal disease, such as cancer, is sometimes easier to dealwith than the reactions of people when they encounter cancer patients. Thisinsightful PSA tells a common story, but with a different view.Pity never helps, though a normal reaction, but helping with fundraising can help find a cure and substantially reduce thoseuncomfortable situations...and make a wish come true.

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