Cannes Lions

EXTREME GAMES PROGRAMME

DUDA PROPAGANDA, Sao Paulo / ESPN / 2005

Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Execution

We developed a flyer, which had a bone printed on the front part. This flyer was torn in two and stapled, showing the separation of the bone and the idea of fracture. In the lower part the slogan of the campaign was printed. The communication was in Meio&Mensagem magazine, associated to AD Age, the main communication vehicle in the market. We also developed a billboard with the same concept of the flyer, broken in two.

Outcome

The high impact and retention allowed us to reduce the exposition frequency, optimising the investment. ESPN has raised its revenue by 30% at the radical sports time, and has already commercialised all sponsorship quotes of its main event, the IV Latin X-Games 2005.

Similar Campaigns

12 items

Open Conversation

STAR INDIA, Mumbai

Open Conversation

2019, STAR INDIA

(opens in a new tab)