We wanted the users to get a full interactive experience from the ad.

Using the phone's gyroscope, we tracked the user's movements and the background changed accordingly.

Only when their phone was pointed all the way up to the sky, a dragon flew in, breathed fire and revealed our message:

Game of thrones season 4, starting tonight, only on yes.

More than half of users, 50.95%, who saw the ad interacted with it.

That's pretty outstanding.

6.10% of those clicked on the ad – X6 above average!