Binge is a worldwide phenomenon. People are searching for new experiences and products that satisfy their appetite for more and more and more…

In a world like this YES launched YES BINGE. A whole category in the YES VOD, featuring HBO's best series, with all of the episodes and seasons, this way the viewers could watch the best stories in the world, for as much as they please. And because that in BINGE, the story attracts from the begging to the end, you have no chance but to submit to it entirely. Loosen your muscles and mind and let it swift you away to places you can never expect without stopping. This is the idea of the commercial featuring Alec Baldwin.

Baldwin runs into the situation which has no connection to, to a story that doesn't belong to him. But he isn’t about to let that fact bother him, because when a good story begins you want to get swept away by it, from the beginning to the end. The story starts rolling and continues without stopping, until the finish. That is, until the beginning of another story, which he starts and can't stop.