"Yes", a leading multi-channel television operator in Israel has recently launched a new series –"Maybe This Time". The series revolves around the love lives of six singles.

The concept for the interactive campaign was to let the content speak for itself.

First, a teasing banner announced that in a few days time the users "will know who they'll spend their night with". Then, on the day the show premiered, interactive promos for the show appeared throughout major Israeli portals.

The promos swept the user into the pickup scene by letting them "spend the night" with one of the show's characters.