Cannes Lions

CHARITY FUNDATION

SAATCHI & SAATCHI, Frankfurt / DIAKONISCHES WERK FRANKFURT / 2010

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Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Execution

Donating money for a good cause is easy to do for a lot of people. But committing to take the responsibility for a human, becoming a volunteer, is of quite a different nature. Not everybody can do it.

To bring our concept alive we created an unusual team of promotion girls consisting of 3 incredibly charming Omas (grandma’s).With their staged actions our Omas showed the public that taking responsibility for a human being is in all of us. It’s natural and easy to help others.

Outcome

Our Omas gave away around 60 Flyers. The goal of the Diakonie was to recruit about 10 new volunteers.3 days after the campaign started the Diakonie had received 46 new applications for voluntary work.The campaign had a budget of 5000€ and the people involved in it did it voluntarily.Nevertheless, the campaign had a media coverage worth over 250.000€. Our Omas were featured in a number of web sites, newspapers and even on TV. Thanks to our Omas the Diakonie was more present in the media than ever before.To see the media coverage in detail go to: www.help-the-oma.de/blog.

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