Cannes Lions

CHARITY SHOP

ANR.BBDO, Gothenburg / MYRORNA / 2007

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Overview

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Credits

Overview

Execution

Myrorna don’t have the money for major advertising campaigns. Theysimply have to make the best of what they have.For two Saturdays, busy roads in Stockholm and Gothenburg wereblocked with second-hand furniture, at the busiest shopping time.Message: Do you also have stuff that is standing in your way? Call usand we’ll come and collect it.

Outcome

The donations following the event was increased by 30% compared tothe previous year.

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