Cannes Lions

Chase - Mastery

DROGA5, New York / JPMORGAN CHASE & CO. / 2016

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We watch a little boy and girl walk to school together, every day. Over the years we see their friendship grow stronger and stronger. We see them grow up, from young childhood into their teens. As they reach their teen years, the girl starts making new friends. The boy is obviously a little bit upset, and they start to hang out less frequently. But he puts on a brave face and realizes that being friends is better than not having her around at all. He’s obviously still in love with her.

Then the day comes where he gathers his courage and decides to call her. We jump forward 20 years to see that they’ve ended up in a relationship together. They then enter a Chase branch to discuss their long-term investment strategies.

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