The ad starts with clock watching office workers across the UK exploding out of the workplace as soon the clock hits 5 o’clock. The group of office workers suddenly grow into a stampeding herd as they run down the high street. It’s real end of term childish excitement as the mob jump into taxis and head for the airport.

They are all desperate to go on holiday and hurl their luggage at the check-in desk. Once they arrive abroad they charge through the hotel, much to the surprise of the hotel guests. The ad culminates in the jubilant office workers jumping fully clothed into the hotel swimming pool. Knowing you’ve earned every second: Priceless.