Cannes Lions

CREDIT CARD

UNIVERSAL McCANN, Madrid / MASTERCARD / 2007

Presentation Image

Overview

Entries

Credits

Overview

Execution

The 'Pac-Man' style Mastercard logo balls appeared on opposite sides of the screen eating grapes and gradually moving towards the centre of the screen, finally kissing each other on the lips. The mastercard logo then appeared on the screen, immediately after the kiss with the message, 'it is priceless to give the first kiss of the year.'

Outcome

Mastercard was the exclusive advertiser in a special moment shared by millions of people watching the screen ettentively. The action also generated significant publicity.

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