The 'Pac-Man' style Mastercard logo balls appeared on opposite sides of the screen eating grapes and gradually moving towards the centre of the screen, finally kissing each other on the lips. The mastercard logo then appeared on the screen, immediately after the kiss with the message, 'it is priceless to give the first kiss of the year.'

Mastercard was the exclusive advertiser in a special moment shared by millions of people watching the screen ettentively. The action also generated significant publicity.