Cannes Lions
DAEHONG COMMUNICATIONS, Seoul / LOTTE CHILSUNG / 2003
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Inside the Chawooryn factory. The camera shows the production process. The woman quietly murmurs the following words; "Roasting, drying, crystal-clear water, verifying the colour and taste," and the Chinese characters appear on the screen stroke by stroke. A researcher pours Chawooryn into an expensive looking teacup with an impish smile. The Chinese girl stares at him with a basket under one arm.
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