Cannes Lions
LEO BURNETT TORONTO, Toronto / PROCTER & GAMBLE / 2008
Overview
Entries
Credits
Execution
Make a strong consumer link between Cheer laundry detergent and its brightening capabilities so when consumers are looking for a detergent that can brighten their clothes, Cheer is top of mind.
Outcome
1000s of consumers participated in an unforgettable product demonstration. 1000s of samples were distributed. Post research revealed we achieved our goal of strengthening Cheer’s link to brightening and making the brand top of mind.
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