To support and encourage the 59 out of one billion Indians who made it to the Olympics. To tell the stories of these unsung heros to Indians at large, their pain sweat and tears, their obsession to excel despite the lack of infrastructure, training and sponsorships.

We created for the first time an unbranded film and put it up on social media. A URL invited Indians to cheer their team at olympics by sharing, spreading the good wishes and the prayers.