In tune with the theme of the series, the on-ground buzz was created through Flash Mob Style Gags that engaged the audience but also left the onlookers laughing and amused.Made use of celebs to meet viewers in person, but with a twist. Celebs were disguised & were taken to media house & other public places for delivering Awareness with Entertainment.Popular celebs that lately had been making news were disguised in various get-ups & created Activity Modules.Element of Surprise: Caught the audience by surprise, guerrilla marketing style, created buzz & WOM for the new show.

Caught the audience by surprise. Guerrilla marketing style, created Buzz & Word of Mouth for the new show.Promotion received remarkable coverage in print & electronic media as well as the news.Earned a media coverage worth US $1,29,694 Activation touched dozens but message reached to thousands.The show opened with excellent T.R.P.s.