For the Indian Premier League 2019, Hotstar introduced a new feature – where you don’t just watch, but play along (predict) and chat with friends too. So no matter how far away your friends, with the new Hotstar, you still feel like you’re watching with them. For this, we launched the ‘Koi yaar nahin far’ where no friend is too far campaign. And ‘Superheroes’ was the longest running film in the campaign.