Cannes Lions
JWT HONG KONG, Hong Kong / STAR INDIA / 2009
Overview
Entries
Credits
Execution
We wrapped public telephone directories, making them appear like restaurant menus and placed them in numerous phone booths around town. The directories conveyed the message that in 28 Weeks Later, “Everyone’s on the menu”.
Outcome
A happy client and significantly higher than expected viewership for the film’s debut on STAR MOVIES.
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