To support and encourage the 59 out of one billion Indians who made it to the Olympics.

To tell the stories of these unsung heroes to Indians at large, their pain and sweat , their obsession to excel despite the lack of infrastructure, training and sponsorships.

We created for the first time an unbranded film and put it up on social media. A URL invited Indians to cheer their team at Olympics by spreading the good wishes and the prayers.

Many big brands came forward and ran the campaign on their websites. BIG CINEMAS ran it for free in cinemas across the country.This year India doubled its metal tally at the Olympics.