JWT Mexico made history at the 57th edition of the Cannes Lions Festival, by winning four (one silver and three bronze) Lions with work created for the Mexican Red Cross and Kimberly Clark. This achievement represented a milestone for the Mexican advertising industry. Neither JWT Mexico nor any other agency in Mexico had ever achieved this type of result.

This was the event that drove the Public Relations and the Communications Division to develop and implement a strategic post Cannes plan that would allow the agency to continue generating a positive reputation for the JWT Mexico brand based on the four Cannes Lions obtained. All of this would build on the efforts spent on developing this campaign prior to the Cannes competition.The result, in general terms, produced a highly positive impact on the advertising industry ― including the agency’s own clients, as well as other agency customers, industry associations and the media and positioned JWT Mexico as a media company that put Mexico’s name on the map, in terms of creativity.

August, 2010: - Created the invitation to the event- Prepared the winning pieces exhibitionSeptember 2010:- Publish the press release - Media coverage of the celebration - One-on-one interviews- Monitoring

• Positive reputation for the agency, positioning it as a socially responsible brand that does pro bono work for the community• Positive impact on the advertising industry• Great attendance by agency directors, clients, staff members, presidents of multinational and major local agencies, industry association presidents, and journalists. Total: 550 guests• Additional attendance levels reported by the people that visited the exposition for three days: 500 walk-in guests• The Red Cross included the event in the annual summary of achievements it presents to the President of Mexico and the country's political leadership• Media coverage:- Over 45 articles published in local and regional media- One TV program- Video interview with a major local media- Coverage value: USD $110,000