Cannes Lions
HAKUHODO, Tokyo / JAPAN MARITIME SELF-DEFENSE FORCES / 2012
Overview
Entries
Credits
Outcome
- Over 3m messages were collected from around the world.- Equipment items were delivered to all 100,000 of the Self-Defense Force members in drastically devastated areas.- The project generated over $1m in free publicity with 0 media fee. These messages, by helping the Self-Defense Force teams, had also helped things move closer towards restoration.
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10 items