We created a mobile training application, SALUTE TRAINER.SALUTE TRAINER allows people to practice a “Salute” of Self- Defence Forces officers.We took accurate measurements from the perfect salute and programmed the results into the SALUTE TRAINER.Not only does SALUTE TRAINER teach users the perfect salute, but those who achieved excellent results received an e-mail containing an enrolment form, and even awards directly from self-defence officials. So in fact, SALUTE TRAINER was a “Stealth Recruitment Project”.In addition, we held saluting events at military bases nationwide and produced original goods to support salute training. Users also could receive practical advice from self-defence officials via Twitter.As a result, the word of SALUTE TRAINER spread widely.

・100,000 people participated in salute training. In total, 3 million salutes were performed across the country.・It generated over $3 million worth of free publicity with 0 media costs.・It was ranked the No.1 application in the iTunes Apps Store.

・As a result, JMSDF applicants reached 113% compared to the previous year.But most of all, SALUTE TRAINER succeeded in passing the spirit of JMSDF to the younger generation.