Cheetos. It's a fun orange cheese-flavored puff, not rocket science. So what better brand is there to celebrate your right to waste time? Answer: there's not. With the App of Massive Distraction, Cheetos set out to destroy productivity once and for all.

Our first weapon of mass distraction was Hovercheese, a simple game powered only by your cheese breath and tilting skills. Our second weapon was Thumble Rumble, perhaps the greatest thumb-wrestling game since the invention of fingers. Although it was launched only weeks ago, the app has already surged into the top 25. Not too shabby for Frito-Lay’s maiden voyage into mobile waters.