Cannes Lions

TOSTITOS SNACK

MEKANISM, San Francisco / FRITO LAY / 2008

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Fun is contagious and therefore a disease. That’s the NOLAF motto.NOLAF (The National Organization for Legislation Against Fun) is a special interest group dedicated to raising awareness of the dangers of fun.NOLAF has recently launched an educational website and series of videos targeting Tostitos Chips and their “Free the Fun” campaign.The fictitious organization is actually a hilarious ruse that conveys why Tostitos & Tostitos dip is a superior snack food.

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