Cannes Lions

LAY'S LIGHT CRISPS

TIEMPO BBDO, Barcelona / FRITO LAY / 2005

Film
Film
1 of 0 items

Overview

Entries

Credits

Overview

Description

A woman talking to the camera in an interview for a report and explains in detail that she strongly believes in reincarnation. However when she tries the new Lay´s Light the reporter offers her, she cannot believe they are light due to their delicious taste.

Similar Campaigns

12 items

Peak Heritage

X3M IDEAS, Lagos

Peak Heritage

2019, CAMPINA

(opens in a new tab)