This TVC was created to support the "Snickers More Nuts" launch. The idea is that there are so many peanuts in the upgraded Snickers that even squirrels are stunned.

Stage 1: We opened the campaign with the 20” TVC and cityformats at bus shelters that capitalised on the the TV ad that had already proved extremely popular with the public.Stage 2: Viral activity was then launched with the street activities when, for 2 weekends the teams in the squirrels’ costumes (produced for this event) played tricks around/with the Snickers cityformats around Moscow. 12 “self-made” videos of the squirrels reacting to the Snickers posters were shot and uploaded into the Internet.

The results of the campaign were amazing:The original commercial was a big hit among teens and provoked them into making their own versions to be shared over the Internet.- There were 1.000.000 viewers of the viral videos on the Internet (500.000 only on YouTube)- 135.000 people actually witnessed the stunt.- The films were posted, commented and re-uploaded in at least 150 other sites.- The report about the squirrels’ tricks was shown on one of the most popular national TV channels (we got 19.000.000 viewers for free!)