Cannes Lions

Chef Allroad

FAHRENHEIT DDB, Lima / BBVA / 2016

Film
Supporting Content
Supporting Images

Overview

Entries

Credits

Overview

Description

To communicate the new BBVA Bank campaign we created Offroad Chef, an amazing gastronomic adventure that was followed week by week via Youtube on a webisode of 6 chapters.

4 world-famous Peruvian chefs where left in the middle of nowhere so they could show their skills in the most extreme conditions. ¿The challenge? 12 hours to find ingredients and cook in complete isolation. ¿Their tools? A 4WD SUV and a cooking kit, which would them be given as prizes during the campaign.

Execution

• Implementation: An amazing gastronomic adventure that was followed week by week via Youtube on a webisode of 6 chapters.

• Timeline:

1.To generate a first expectation we launched a Teaser on Youtube and Facebook.

2.Before the broadcast of the first chapter we launched the Trailer as a call to action inviting people to watch the series on Youtube.

3.The six chapters of Offroad Chef Series were broadcasted during six weeks on a webisode of six chapters.

• Placement: The series was broadcasted via Youtube and Facebook.

• Scale: Nation-wide scale.

Outcome

The campaign was a success in every possible way. More than one million "likes" and three hundred thousand "shares" on Facebook. 98% of positive feedback on social media. More than 5 million views on Youtube, but the most important thing is that the bank got 16 759 openings of new accounts.

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