Cannes Lions

CHEVROLET CAMARO

AG2 PUBLICIS MODEM, Sao Paulo / CHEVROLET / 2011

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Overview

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Credits

Overview

Description

The shortfilm “Don't touch my Camaro” was produced to advertise the release of the new Chevrolet Camaro 2011 in Brazil, that was arriving for the first time in the country. Shot in a first person view, the video put the audience inside the musclecar for a crazy ride around the city. The experience showed the consummer what it feels like to be driving the Camaro, bringin the thrill of riding a legend.

Execution

We started with a Twitter account and a simple website that anyone could subscribe to, to show interest to buy the car or just to know more information about it. After that we launched the official site together with São Paulo Auto Show that will officially reveal the car to the public, with content such as a short film showing the experience, a 3 part documentary and all the history about the 5 genarations of Camaro.

Outcome

In just 10 days after the official launch in the autoshow, Chevrolet Camaro sold 400 units, and became the most commented car on social networks in Brazil, rejuvenating the brand.

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